Payment at the toll gate
At Autostrade per l'Italia toll stations, it is possible to pay the toll via:
Signs at highway toll gates
Autostrade per l'Italia has standardised signs indicating how payments are made at all the highway toll gates on its network, when both entering and exiting. Autostrade per l'Italia has defined the layout of the signs. In an attempt to make explanations clear and visible, it favours the identification of colours associated to payment methods and standardisation in terms of colours, logos and symbols; linked to prior experiments carried on the highway barrier principles.
A market survey carried out to test the level of approval and understanding of signs used showed that over 70% of highway customers chooses which gate to pay toll at based on signs indicating their means of payment. Hence, clear, instantly understandable signs enable a Customer driving up to the gate to identify the desired payment method immediately, without creating any confusion, slowing traffic down close to the actual gates and, above all, considerably reducing the risk factor caused by sudden manoeuvres and moving from one gate to another.
ENTRY gates
Gates dedicated to Telepass customers have signs above the projecting roof with a yellow background and the wording "reserved for TELEPASS customers". All the other gates that issue tickets are marked by signs placed below at the entrance to the gate.
EXIT gates
The signs aim to facilitate payment operations, enabling Customers to distinguish and identify, along the 2,855 km of the Autostrade per l'Italia network, the different payment options associated with each gate clearly and instantly. The layout provides for 5 types of boards (placed above the projecting roof) corresponding to the different payment options.
The yellow background unequivocally indicates dynamic collection with Telepass. In addition to the logo TELEPASS, the board says "reserved for customers" to further indicate that these gates are solely for use by holders of the Telpass device.
Blue uniquely indicates that payment can only be made using the following cards: Viacard, Credit Cards and Cash cards. There are two generic card types alongside the Viacard logo to indicate the various cards accepted (the details of the Cards accepted, illustrated below, can be found on the board placed at the start of the island delimiting the gate). Payment by Credit or Cash card is facilitated by the fact that there is no need to enter a Pin number and no commission is charged.
As regards the previous board, the "T" for Telepass on a yellow background indicates that the Telepass customer can also use this gate, but warns the customer that the gate is not solely for Telelpass customers. The blue background shows that these are gates are used for Card payments: Viacard, Credit Cards and Cash cards.
The board displays the symbol for cash plus that of a hand to indicate that there is an cash payments. The board displays the symbol for cash plus that of a hand to indicate that there is an operator present.
In this case, white also indicates cash payments. Gates displaying these boards only accept payment through the automatic self-service till (enabled to give change). Along with the cash symbol, this board displays card logos on a blue background indicating that payment can also be made using Viacard, Credit and Cash Cards. Card logos placed on the lower part of the board indicate that this gate is not only for that type of payment.
The same colours, logos and symbols used on toll gate signs can also be found on direction and channelling boards found on portals approaching the gates. This is to present the massage in advance and help Customers to identify the right gate based on payment method chosen.
